Jera Wood is a company founded in 2019 by Op de Beeck Jeroen. Having a Belgium background in both design and carpenter skills, Jeroen starts living in Bosnia and Herzegovina, a country with untapped possibilities in the wood industry. Since its foundation, the aim of the company is to combine the best of both worlds and to deliver fresh concepts in furniture design and building. As a young company, Jera Wood is trying to make its way in the furniture design landscape primarily targeting the Balkan and wider European regions.
The evolution of the idea to start a company involved a quest for which direction to take. The exploration of several possibilities led to new discoveries that broaden the horizons and expanded the general knowledge. The maturation process between the idea and official foundation of the company resulted in the definition of a strong vision for the company that reflects what it really stands for and what it will bring out to the world. Years of practice brought sophisticated skills required for making handmade furniture and the strict decision to always go for quality rather than quantity.